Mark Twain once wrote, “There are a thousand excuses for failure, but never a good reason.”

After being in the fitness industry for the last 17 years, I must have heard at least a thousand different excuses for not training consistently, for not eating properly, for “trying”, but not getting any results, or for not even starting at all. I’m telling you, I could fill up an “excuse encyclopedia” with all the lame excuses I’ve heard!

Do you know what an excuse really is?

An excuse is when people rationalize (“ration lies”) to themselves to uphold their current belief systems, to avoid taking risks, to avoid the fear of failure or making a fool of themselves, to justify failure to take action, to provide explanation for why something “cannot be done,” to let themselves off the hook to escape personal responsibility and accountability or to avoid the hard work and “growing pains” it takes to achieve personal change and success.

If you’re a chronic excuse maker, you will never reach a high level of success in your fitness endeavors or in life until you break this habit.

Fortunately, there is hope, and help for “excusitis,” and it’s called “THE EXCUSE BUSTER.” It’s a simple method that I’ve used and you can use too to squash those rationalizations once and for all.  Continued…

By now it is accepted among experts that the only safe and lasting solution to weight loss involves, not a focus on diet and exercise, but on identifying and eliminating / replacing our own self-sabotaging beliefs and attitudes.

This – and nothing else – must be weight loss “Job #1.”

But there’s a major roadblock in the way: your own ego!

You see, your ego is not very interested in this business of exchanging self-sabotaging beliefs for self-supportive ones. On the surface, that doesn’t make any sense. So how could it be true?

You see, your ego is highly invested in your existing belief structure because it has been involved from day one in the accept-reject process. As such, your ego is attached to your current beliefs—no matter how well or how poorly they may be serving you. The ego is all about maintaining the status quo—the unconscious status quo.

Your ego may or may not be the least bit interested in the truth, because the truth may conflict with the ego’s existing beliefs, and than that would mean rocking the boat. So you need to know going in that there WILL be resistance to ANY new beliefs, no matter how beneficial they ultimately may be. Why? Because the ego has no concept of “later,” and therefore can’t grasp the concept of deferred gratification. Continued…